Opening Keynote Speaker
Dr. Lori Aguirre-Ochoa,
Ph. D, BCBA
Dr. Lori Ochoa is a doctoral behavior analyst, entrepreneur, and speaker with over 20 years of experience advancing behavioral health, leadership, and personal development. She is the founder of Life by Design Inc. and co-founder of Bloom Behavioral Health, serving children with developmental disabilities and their families for
over a decade.
Dr. Ochoa integrates Acceptance and Commitment Training (ACT) with behavior analysis to help people gain clarity, build resilience, and take meaningful action in their personal and professional lives.
She has served as an Assistant Professor at The Chicago School of Professional Psychology and currently serves on the Boards of The Women’s Empowerment Network and The Local Wellness Foundation.
She also serves on the Orange County Hispanic Chamber of Commerce Health and Wellness Committee and the UCI–OC Alliance, mentoring Latino students at her alma mater. She is passionate about using the science of behavior to create meaningful change, empowering people and communities to live with purpose and move the field forward.
Seguimos: Moving Forward with Science and Purpose
Seguimos means “we keep moving forward” and as behavior analysts, that movement is fueled by both science and purpose. What drew Dr. Lori Ochoa to behavior analysis was the science itself. A powerful framework for understanding behavior and maximizing human potential, in others and in herself. Growing up in a Latino family, she was also shaped by the values of perseverance and connection. These values have carried her throughout her life and continue to guide how she bridges science with purpose in her work today. Through Acceptance and Commitment Training (ACT), she discovered how clarity of values deepens our sense of purpose and supports us in living and leading with intention. In this keynote, participants will reflect on the values that brought them into the field, gain clarity on what matters most today, and learn how to transform that clarity into committed action. Together, we rise, lead, and move the field forward with science and purpose — because seguimos.